Our mission
Our mission at Ezra is to detect cancer early for everyone in the world. We have developed a new way to screen for cancer everywhere in the body using a full body MRI powered by Artificial Intelligence.
We believe in empowering people to make their own health decisions, so we are offering Ezra as a direct-to-consumer membership. Our members sign up for Ezra, visit a partner imaging center to get a full body MRI scan, and receive a cancer screening report within 5-7 business days. Our scans and reports are all supported by AI.
Your mission
We’re looking for a highly analytical and proactive Paid Performance Marketing Manager to join the Growth team. The ideal candidate will be a self-starter with a strong ability to source and analyze data, drive impactful data-driven marketing strategies and optimize our primary acquisition channels: Meta and Google paid search. You’ll also be responsible for implementing tests in a range of new paid digital channels.
As the Paid Performance Marketing Manager at Ezra, you will lead and deliver:
- Strategy Development: Develop, implement, and manage comprehensive performance D2C marketing strategies across paid social, paid search and other test channels to drive customer acquisition and retention.
- Campaign Management: Oversee the creation, execution, and optimization of campaigns, ensuring alignment with Ezra’s goals and brand standards.
- Data Analysis: Source, analyze, and interpret performance data to generate actionable insights. Utilize these insights to optimize campaigns, improve ROI, and drive strategic decision-making.
- Budget Management: Allocate and manage marketing budgets effectively across channels, ensuring maximum efficiency and performance.
- Performance Tracking: Monitor, track, and report on key performance indicators (KPIs) to measure the success of marketing efforts, and provide regular updates to stakeholders.
- A/B Testing: Conduct A/B tests to optimize ad creative, targeting, and bidding strategies, ensuring continuous performance improvement.
- Collaboration: Work closely with the wider growth team on multi-channel campaigns, as well as with the product and engineering teams to refine our product offering.
- Market Research: Stay informed about industry trends, competitive landscape, and emerging digital marketing technologies to keep Ezra at the forefront of performance marketing.
Requirements:
- Experience: Minimum of 4-5 years of experience in D2C performance marketing, specifically with Meta (Facebook, Instagram) and Google paid search. Health Tech or other regulated industry experience is preferred but not mandatory.
- Analytical Skills: Strong analytical skills with the ability to source, interpret, and act on data. Proficiency in GA4, Looker, PowerBI, is a must.
- Technical Skills: Experience with marketing automation tools, CRM systems, and data visualization tools. Proficiency in Excel and/or other data analysis software.
- Communication: Excellent verbal and written communication skills, with the ability to present data-driven insights clearly and persuasively.
- Problem-Solving: Proven ability to think critically and solve problems creatively and effectively.
- Initiative: Self-starter with a proactive approach to sourcing and analyzing data, driving continuous improvement and innovation.
- Adaptability: Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
What’s in it for you?
As the Performance Marketing Manager at Ezra, you have the opportunity to be part of a small, all-star team focused on detecting cancer early for everyone in the world. You’re also going to have access to benefits such as:
- Competitive salary
- Stock options
- Remote-friendly (2 days a week in person at our NYC office)
- Off-sites twice a year
- Competitive vacation policy
- A culture that emphasizes learning and work-life harmony
Our commitment to diversity and inclusion
We’re aiming to build a diverse team and inclusive company culture. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.
Salary: $80,000 - $140,000
